Gamification in iGaming: Loyalty Secrets from LalaStars

Gamification is a powerful tool that increases engagement, motivation, and player loyalty by turning routine interactions into immersive gaming sessions. It pushes players to act via achievements, levels, rewards, and competition. Each feature on the gamification mechanics list gives a sense of progress and encourages active participation. Social elements and personalized bonuses—the unconditional gamification parts—strengthen brand connection and build a dedicated community. In iGaming, it helps companies maintain player interest and create a distinct brand experience.

Already Media believes that gamification is more than a passing trend; it’s a proven strategy for building lasting relationships with players.

In the new edition of Expert Talks, we had an in-depth discussion with our partners and experts from LalaStars. CEO and Partner at LalaStars, Mares Shamzhy, shared insights on how they successfully integrate game mechanics to improve engagement, retention, and player loyalty.

Gamification as a Core Strategy in Loyalty Programs

Already Media acknowledges that gamification has become an essential part of iGaming, spanning every sector—from game developers and casino operators to affiliate networks and advertisers. Companies actively incorporate game mechanics to strengthen engagement, retention, and player value.

We see that direct product affiliate programs actively use reward systems for partners. This includes car giveaways, reward stores with gifts ranging from gadgets to branded merchandise, as well as cash bonuses and various contests. This further proves that gamification extends beyond players and casinos to advertisers, partners, and affiliates.

1.LalaStars effectively incorporates gamification into its loyalty program. What specific game mechanics have you introduced to enhance player engagement and retention?
"At LalaStars, we have integrated a variety of gamification features to enrich the user experience. Our offerings include missions, daily Wheels of Fortune, achievements, a gift shop, in-game currency, races (mini-tournaments), and level-up rewards such as scratchcards, Wheels of Fortune, and loot boxes. These elements are to motivate users through tasks, quests, and rewards, ultimately fostering greater engagement and loyalty."

2. Recent conversations underscore the significance of progression systems and leaderboards in gamification. How have you implemented these aspects on your platform, and what outcomes have they produced?
"We have developed progression systems whereby users earn 'medals' or achievements that, while they do not influence bonus costs, create a sense of accomplishment. This perception of progress helps to maintain user engagement, even when actual winnings are modest. Furthermore, our mini-tournaments or races promote a competitive atmosphere, encouraging players to participate actively. These mechanics have resulted in increased engagement levels, with users displaying sustained interest over time."

3. Personalization is regarded as a crucial element of effective gamification. How does LalaStars customize game components to suit individual user preferences?
"We understand that our demographic, particularly those born in the late '80s and early '90s, has grown up with video games and is more inclined to embrace new mechanics and activities. By considering our users' backgrounds and preferences, we craft gamification elements that resonate with their gaming experiences, ensuring a more customized and engaging interaction."

Read the full article about Missions, Tournaments, and The Future of Gamification in iGaming on the Already Media.